One of the biggest questions that I get asked is, “What exactly is your job?” It is one of those things that people are often curious about, and admittedly are confused about, since my job is so difficult to explain. Today I wanted to offer a behind-the-scenes look at what it is like to run a niche blog.
I have been blogging for 9 1/2 years now which makes me a dinosaur in this business! The blog that you see today is very different than the blog I started out with. The site has grown a lot over the years and many of you have been through all of its growing pains. For those of you that have been following our journey, I wanted to share with you what my business has evolved into.
What is a Typical Day Like For You?
I am a busy mom of two kiddos so my day-to-life is probably a lot like yours. I handle the day-to-day routines and schedules of my kids. I take my kids to their extra curricular activities, I volunteer weekly at my kid’s school helping with kids that are struggling with reading, we go to worship once a week, and I do my best to workout at the gym three days a week.
Every pocket of time that I have beyond that though is spent working on projects for one of the many freelance clients I write for. I am either shopping for my clients, creating tutorials for craft/diy/food, photographing projects, or writing for them. Since many of my clients are running on magazine calendar deadlines, you will often find me shopping for Easter supplies in the dead of winter or working on Christmas crafts in the Fall.
Even my free time is often accounted for because I share it with you. I try to read four books a month for our reviews and you will rarely find me sitting still when I am watching television because I am usually working on a craft project at the same time for the blog.
Much like you, I am sure, I am pretty beat at the end of the day! By the time the kids go to bed, I am ready for bed myself. I usually head to bed pretty early so I can start the whole routine again!
Who Works With You?
I think one of the things that people have found most surprising about our site is that I was the only writer & contributor on my site for over nine years alone. My husband did all of the coding and design of our site and I managed all the content.
When our site experienced a lot of growth from Pinterest, I realized that there was no way that I could manage all of this on my own. My email inbox had over 50,000 unopened emails, my taxes and paperwork for my business were a mess, and I had been treating my work like a hobby rather than a business.
This last month I hired a virtual assistant to help me with some of the things my readers had come to expect here, but didn’t really showcase my personality- the weekly freebie list, our weekly notebook, and our giveaway link list. She got my inbox down to zero within two months and I finally felt like I could breathe a little bit. She is, in one word, amazing, and has brought back a quality of life that I felt like I had been lacking.
We also hired an accountant to handle our taxes this year, something that had burdened us greatly over the years, and I also started using FreshBooks (affiliate) to help me keep track of my accounting better (a recommendation made by my amazing friend over at Dine & Dish). Invoicing, following up on payments with clients, and paperwork for them takes up a good portion of my day so any people/products I can use to make my day go smoother really helps me.
Why Do You Work For So Many Brands?
I write a lot of content for brands because, frankly, it helps pay the bills. I write professionally for five to six clients monthly and those projects help our family financially, but much of the earnings go towards keeping my site up and running.
When our site was smaller, we had an inexpensive web host and I was able to do everything on my own. Our site grew by 100,000 users this year alone, which is incredible and awesome, but our web host couldn’t handle the traffic! It was time to invest in the business and move to Liquid Web (affiliate), who can handle anything we throw at them. We currently spend about a thousand dollars a month to pay for web hosting, photography props/equipment, our accountant, and my assistant. Many of my projects that I write for just go towards keeping the business afloat and paying my self-employment taxes.
No, I Was Asking How Much You Make?
Yup, I get asked that all the time although I have NEVER asked anyone what their salary is. It is such a weird job that people are always dying to know how much you make. I make a full-time income thanks to the companies I work for as a content writer/creator, ambassador, and spokesperson for. If I was living on our ad revenue alone, we could pay for our web host and maybe a bill or two. In all honesty though, my income fluctuates a lot because it depends on what jobs come through for me for the year. This past year all my time was devoted towards my book which was a rewarding experience, but also prevented me from taking on a lot of paying jobs.
How Do You Do It All?
I don’t think I do more than many of the other working parents that I know, but people constantly ask me this. I think the main reason is because when people do these types of projects around their house they aren’t pointing a bunch of Twitter, Facebook, and Instagram traffic over to it like,
“LOOK AT ME! I MAKE THINGS! LOOK HOW AWESOME I AM!”
Here is an example of a typical month of projects for my clients.
I knitted a scarf for a new yarn line that Walmart was carrying.
I painted vases with my kids for Kenmore.
I took my kids over to the Dinosaurs Alive! exhibit at Brookfield Zoo to write a review for a local magazine I write for.
I gathered up ideas for things to do with old books for Goodwill.
I made homemade laundry detergent for Walmart.
I made a cookbook with my kids for Kenmore (post coming soon!)
I made whole wheat toasted tarts with Walmart.
There are several other projects, but this gives you an idea of what I am up to. If I look at it as a whole, I am completely overwhelmed. On any given week I could have anywhere between two to four projects for clients. Since I do all of the shopping, crafting/cooking and then my own writing & photography for these projects, each project is very time-consuming.
I also am maintaining the writing that I do here on my blog like sharing yummy recipes for pecan-crusted chicken fingers, whipping up Peep-tinis, & sharing all those fun book reviews and making sure we have plenty of content for the rest of the week. All of that, and I haven’t even touched on the social media side of things which is just as consuming now that my readers can connect with me through every available social media channel!
Usually the most surprising amount of time I spend is on the shopping and the staging for photos. I will get a brilliant idea for a client and then get to the store and find out that the items I need aren’t sold there or that I have to completely rethink a project. What’s worse is if I spend a whole day on a recipe and it flops.
Although it appears I take every opportunity given to me, I take about half or less of the projects offered. If you look at the projects above, you might be surprised they were even for companies because they are just the types of projects I would want to share with you anyway. Since the companies supply a budget for supplies, it helps to offset some of the costs to crank out this many projects monthly.
Time management is a tricky terrain with a juggle like this. I have learned that is better to tackle a few recipes in one day and then edit & write the content the other days. Many days it looks like a bomb exploded in my house because I am in some stage of creation for someone. It doesn’t make my Type-A heart very happy, but it is one of those things that comes with the job. I try to look at it the way I see my kids LEGO’s all over the floor or all their art supplies out, I am just proud they are creative and they are making something. I want to always be surrounded by creativity.
Basically, I take it all day by day.
How Does Your Job Impact Your Family Life?
I am so thankful for my job because it usually has a positive impact on our family life. My kids and I see these projects as opportunities to spend time together and the recipes that I create in our kitchen are enjoyed by all at our family dinners. How many people get to craft all day long and call it work? Not many! It almost sounds too good to be true sometimes.
I have gotten to travel to places that I thought I would only read about in books, I got to fulfill a life goal to write a book, my kids have gotten to go to places we couldn’t have afforded, and I’ve met a lot of truly amazing men & women who blog that my life would have never crossed paths with.
Let me be honest though, there are positive and negative aspects about my work. For example, since our holiday content is written months in advance, I am usually not sitting around making rainbow cakes with my kids on St. Patrick’s Day or being a super creative parent like I want to be. By the time the holidays roll around, they are usually lucky if I dye their milk green because we have already done those projects together ages ago and I am on to the next holiday.
Traveling can be hard especially when my jobs end up interfering with family events. One year I had to travel on my daughter’s birthday and I cried a lot over that. It didn’t matter that I had thrown three parties for her, I was not there on the actual day. Inevitably, some kid gets sick or they have a fancy holiday show and I am off promoting the latest product for a company or have a speaking engagement for my work that has been planned months in advance. I am thankful for Skype on days like those so that I can see their faces and feel like I am there. I am sure every working parent feels that way sometimes.
Operating at a frantic pace each week can also have negative impacts on me and my health. I was two years overdue for a lot of routine check-ups for myself this year, my stomach issues have increased, and there are times where I feel completely overwhelmed or just don’t want to do all of this. It is hard to escape your work when it is always there!
We are not celebrities by any stretch of the imagination, but our family does not have an anonymous life. Some of us thrive better than others with this and there are days where we miss that.
There are times where I want to be political or snarky, but I worry how that might reflect to my readers so it definitely censors me in my social media life.I am sure this is a good thing in the long run.
All in all, the positives have outweighed the negatives though. If it starts to turn the other direction, we will have to make a decision to continue or not as a family. We operate under the, “All for one, one for all,” family motto. I wouldn’t have it any other way.
Have a question for me? Feel free to ask it!