Q: How do you establish a reader base?
A: I am hopeful that I can help offer some advice to those of you out there who are trying to start a blog or website for profit. As always, I promise to be as honest as I possibly can and share any details about my work-at-home experience to help others.
Let’s say that you start a website/blog and then you are left wondering, “How in the world am I going to get people to come to my corner of the internet?” You could obviously pay to advertise on websites that target the same audience profile, but usually when you are beginning your funds are often tight and it can be difficult to fork over money. After all, you are trying to make money for your family and you want to be as smart as you can with your dollars.
I will be very honest and say that I have never paid to advertise anywhere. In the beginning, we tossed around advertising on other sites to build our audience, but we just did not have the money to pursue the sites that we felt would fit our audience best. We are just now beginning to shell out real money to get our site known in the web-design community and to boost our traffic so I think it is very possible to have a profitable website without spending a huge amount of your profits to gain a readership.
But let’s be frank, without a great and interactive audience your site just won’t have that sparkle that keeps people coming back. You need an audience that can provide feedback for you not only as motivation to keep doing what you are doing, but also to also create a community of people who want to keep going back to your site over and over again.
Here are a few of the ways we have gained our readership:
1. Join like-minded communities- When we first started the site, I joined every Yahoo group that had something to do with personal finance or frugality. You will have to look into the guidelines for these groups, but usually you can have a signature line at the end of your posts. This is a great way to get your name out there, participate in a group of like-minded folks who will respect your ideas/opinions, and gives you an opportunity to peek into what other people are interested in on your topics.
With a signature line, I think it is important to keep it short, sweet, and to the point. None of us have time to read a paragraph of a signature line, but a link to your site/blog and maybe a quick quip underneath can get people interested in wanting to learn more about you and what you are doing.
My signature line could be:
“Helpful financial advice for every mother!”
This is short, sweet, and to the point. You don’t want to be booted out of communities for spamming them so make sure that when you are sharing on these sites that you don’t continually drop in things that could qualify as advertising or make others feel uncomfortable. Understand the rules and play by them. People will respect you more for it and it is great fun to find a post that someone else has written about what a great resource your site/blog is without you spamming everyone to death.
If you are unclear about the rules, email the moderator and make sure. It is better to be safe than sorry!
2. Name Drop- And name drop often! This is something that I learned as I got further along in my career. I was so scared that I would lose my readers that I would never share about other websites or blogs. I thought I was keeping my readers secure in my grasp if I never gave them something to take them away from my spot. But then I realized that what I was doing was actually keeping my readership low and I was losing out on a lot of readers that might come my way.
I started doing the “Amy’s Notebook” entry on Thursdays to highlight other blogs. I would share great things that I ran across on other sites and include them in a weekly round-up for my site. What ended up happening was that those blogs found out about me and would add me to their favorite links, would share my site with others, or would become a reader on my blog. All of a sudden, your name gets dropped in ten new locations and those ten locations have a whole slew of readers who never knew about you.
Better yet, when you name drop in a blog post, sometimes you don’t even have to come up with content for the day. This can be great when you are suffering from a case of writer’s block or you are too busy to write.
3. Share Your Content- One of the greatest ways that you can get readers is by sharing your content with other sites or print publications. If you are a blogger, many blog entries are the perfect length for ezines and newsletters.
Share content with sites that are going to bring in your perfect target audience. One easy way to figure this out is to look up a site that you really like (or your own site if you are already established) on Alexa and see what other sites they recommend. You will see “Related Links” on the left-hand side and you can click on that to see what other sites other people visit that are similar to your own. For example, here is the listing for our site. That can give me a good starting point for great sites that I could contact and see if they would use my content for their own site.
Sharing your content with competing and more established sites will give you the readership boost when and where you need it most. Not only can that be good for gaining readers, but it can also help establish relationships with other website owners that can be great for networking purposes.
You can also share your content through sites that keep a directory of articles for ezine and newsletter purposes. I would list mine on Ezine Articles and also send my articles to the website owners directly to make sure my content was making its rounds. Do be aware though that when you release your content out into the world that you relinquish the rights to choose where the content might be shared and you have much less control over how it appears and might have more difficulty tracking if your site is linked to that article. Some people don’t mind doing this, but others are more protective of their work and like to have more control over where it is seen.
4. Update often- I love to read blogs that I know are updated often and always have something new for me to read. Updating can be difficult and working through a writer’s block can be challenging, but this is one way to be sure that people know that you are always offering something fresh. This doesn’t mean that you have to add a new entry daily, but even two-three times a week is good and keeps people coming back for more.
I am a big believer in quality over quantity though so don’t update just to update. Likewise, don’t crank out more of whatever you are selling, but decrease the quality of your workmanship. In a world that seems to consider quantity over quality, a quality looking site with quality content/goods is a rare gem.
5. Take theming to new levels- When I first started out, one of the best ways for me to get readers was by participating in those group theme events. There are so many theme days that it is hard to know where to start, but chances are that you can find a theme that will relate to what you are up to on the internet. Sometimes it is even fun to participate in these events even if it doesn’t exactly fit with your theme. A creative mind can always work a theme into what they are doing. Here are a few events to get you started:
Menu Planning Mondays
Tackle it Tuesday
Maybe you are someone who sells handmade aprons. You could participate in an event like Tackle It Tuesday and share tips for caring for an apron. Maybe you sell soy candles and you could come up with ideas for extending the life of your candles, making you a perfect candidate to participate in Frugal Fridays. Maybe you are an eBay Queen and are trying to make money by selling items online. You could share your tips for posting an auction on Works-For-Me Wednesday.
6. Comment & Share- One of the best ways to get people to come to your blog/site is by visiting other people’s sites. I have made some of my best buddies and created some of our best networking opportunities by commenting on other people’s blogs.
Make sure that you have created an account or made yourself reachable when you do leave an account. Leaving anonymous comments won’t bring in an audience to visit you so make sure you set up an account. Our blog is through Blogger so you would need to create a free Blogger account and make an account that you can sign into and that will direct people to your masterpiece.
7. Start Locally- Local folks are going to be even more interested in you than the other people because you are part of their community! Don’t be afraid to contact your local media and see if they might be interested in doing a story on what you are doing. Small-town communities are more receptive to this because there might be less to cover in your area. Check your local media’s websites and see if they have a free local directory for businesses or if they have a community forum where you can chat with other local business owners.
Join a small business group in town, look on Meetup to see if you can find other people who are working from home, and join community organizations that will help serve as a networking opportunity. My mom’s group, for example, has been an excellent way for me to get the word out about what I do. Not only do these women clue me in on things that will help my website be better, but they also let me guest speak on occasion and share my site with their friends and family. They have become my best fans and have helped me be better at what I am doing!
8. Participate in the Festivals & Carnivals- Participating in online festivals and carnivals can really help boost your traffic. These days they have an event for just about everything in the book and these can be a great way to draw more readers to your site/blog. Create an account on Blog Carnival and start browsing through the categories that fit with what you offer. Submit your articles through their entry form and schedule these events weekly on your calendar. I just submit all of my entries each Friday since most of my events have a deadline for Saturday or Sunday. Making this a priority can help you a lot especially when you are looking for new readers. Better yet, read the other entries for fresh ideas for content to your site or do a round-up of your favorite entries so readers don’t have to read the entire festival/carnival to find the really great stuff.
These are just a few of my ideas for getting started with a reader base. As always, keep the questions and comments coming. I will keep answering them as long as I have questions coming to me! (image credit: Jen R.)
If you have an established site/blog, what were some of the best ways that you were able to get readers to come to your site, particularly in those beginning days?