Amy Clark

Behind the Scenes with Aldi Supermarket

This past week I got the unique opportunity to step behind the scenes and find out more about Aldi Supermarket and the products that they offer their customer. As a longtime fan of the grocery retailer, I could not wait to see how this company operated and, frankly, how in the world they can offer food for such a low price.

During the trip I got to do a wine and cheese tasting, got a grocery store tour to learn more about how their stores were set up, and then I got to participate in a blind taste-testing of the products to see how they compared with other national brands.  There was truly not a single element of this trip that I was not fascinated with.

The first question on everyone’s mind was how do they get their prices so low?

This is an answer that we were told would take years to explain, but the main points all pointed to simple cost-cutting measures, employee training that goes beyond other grocery stores,  a limited selection of items, smart store design, and in-house private labels. The savings are in the big things like having baking items on pallets and dairy items on rolling carts so the employees don’t need to stock shelves and then are reflected in the smaller things like the quarter deposit for your cart and bagging those groceries yourself.

All of these little and big things translate into great prices for their customers.

If you have ever stood in a line at Aldi, one thing you will see is that these cashiers work at lightning speed and can wait on customers quicker than any other store I have ever been to. You may not know it, but Aldi offers smart packaging that can speed up your wait time at their store. In this picture is a single bag of chips, simply held at all different angles. Practically every corner of their bags and boxes have a UPC code that can make scanning your items that much faster.  Go ahead and take a peek in your pantry at your Aldi items and you will see it too. It is one of those things that you may have never noticed, but translates into saving time for you.

The typical Aldi store only has between 6-8 employees and it is common for their employees to celebrate 15, 20, or 25 years of service. They pay their employees significantly higher than the national average and with 20 hours a week, they give their employees full health insurance benefits. Employees go through extensive training and they do everything from putting out the new pallets of food to ringing up the customers to tidying the store. It is this efficiency and the smaller pay rolls that translate into big savings for their customers.

Perhaps, the most surprising thing for me was discovering the amazing wine selection that Aldi offers. I admitted that I walked by the wine section of the store because the low prices on the bottles made me question the quality of the wine. I will never look at their wine section the same again after their wine tasting.  Don’t believe me? Aldi has received many awards and accolades for their wines.

Here are just a few of the accolades that Aldi has received. Did I mention these bottles are all under $6?

Wine Spectator

Sunshine Bay 2009 Marlborough (New Zealand) Sauvignon Blanc
Best Values Award
Received 85 points

2009 Gonfalone (Italy) Chianti
Received 85 points

Beverage Testing Institute

Landshut (Germany) Riesling Mosel 2010
2010 World Value Wine Challenge- Top 10 White Wine $8 and Under Exceptional Value
World Wine Championships Award Silver Medal (2009)

Landshut (Germany) Sweet Red Rheinhessen 2010
World Value Wine Challenge- Top Dessert Wine $8 and Under Best Value German Dessert Wine
World Wine Championships Award Silver Medal (2009)

Toca Diamonte (Argentina) Malbec Mendoza 2009
World Wine Championships Award Bronze Medal

2009 Gonfalone (Italy) Chianti
World Wine Championships Award Bronze Medal

Of those wines that I sampled, I fell in love with the Sunshine Bay 2009 Marlborough (New Zealand) Sauvignon Blanc, the 2009 Gonfalone (Italy) Chianti, the Toca Diamonte (Argentina) Malbec Mendoza 2009, and the Landshut (Germany) Sweet Red Rheinhessen 2010.  Most of the bottles were $4.99, which make them quite affordable both for entertaining and for giving around the holiday season.

We paired these wines with some of Aldi’s cheese offerings which included a delicious goat cheese, a Havarti cheese, and Brie cheese. All of the cheeses were equally delicious and I am looking forward to offering these with these wines around the holidays.

I am a longtime customer and super fan of the products that Aldi offers, but the blind taste test that I participated in surprised even a super fan like me.  Aldi is challenging shoppers to switch from national brands to their private label Aldi brand for the holidays, to save their families up to fifty percent on their shopping.

We sampled many items from their holiday line and compared them to the national brands. Even though I love Aldi, I can be a bit of a food snob when it comes to certain foods like high quality cheeses and meats.

When we taste tested Tyson chicken versus Aldi chicken, I truly loved the Aldi brand better. I knew the meat that I had tasted must have been the Tyson meat, but I was dead wrong. It goes to show that sometimes we are just conditioned to believe one brand is better than the other.

Another surprise was the difference between Mrs. Smith’s apple pie versus the Aldi Belmont Deep Dish Apple Pie.  The Aldi pie is pictured on the right and you can tell just by looking at the bottom of the crust that the pie cooked and browned more evenly.  The difference in the taste was significant and the price was 28% lower.

Even being the Aldi fan girl that I am,  I came away feeling validated that the choice that I had made to shop at the store, out of necessity due to the financial strain we had been under, for our family was a good one.  The cost-cutting measures of the store do not cost-cut on the bottom line of the quality of the items in the store. In fact, the company does their best to offer a better product that the name brand.  After doing this blind taste-testing, I believe they have exceeded the standard.

If you haven’t checked out the store before, you really are missing out on so much.  I can feed my family of four for $220 for three weeks by shopping there. I do not clip coupons. I do 95% of my shopping at this store. I am rarely disappointed in the quality. If I ever was disappointed though, they offer a double guarantee and I could bring the item back for a refund and get it replaced. I don’t know very many places that offer that to their customers.

If you want to learn more about shopping at the store, I have several resources that you can check out on the site:

Aldi Supermarket

Aldi Menu Planner

Aldi Fall/Winter Menu Planner

The Aldi Queen Blog

If I was a fan girl of Aldi before, this trip took it to another level for me. I can confidently say that this store is THE place for families on a budget.  I promise, you will not be disappointed.

Let’s talk! Have you shopped at Aldi Supermarket before? Did anything surprise you about the behind the scenes look? What is your favorite item to buy at the store? Please share!

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Published October 18, 2011 by:

Amy Clark

Amy Allen Clark is the founder of MomAdvice.com. You can read all about her here.

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