Continuing with our series on blogging, for fun or for profit, today I wanted to talk a little bit about tracking your readers. If you haven’t had the opportunity to read the past posts, in my first entry, I discussed some basic starting points for working from home and then shared in another post ways to begin building your readership.
Today we are going to talk about tracking your readership and how statistical information can actually help you build a better blog. Be forewarned, stat tracking can become highly addictive! There is nothing more fun than seeing where your readers are coming from, the growth of your site/blog, and how people happened upon your website.
First, if you have a website, it is likely that your web host offers some type of statistical information. Since you are already paying for the hosting, you might as well take advantage of any of the stat services they offer. Your host might offer a more in-depth analysis of your stats so start here if that is what is available to you.
If you just have a blog through a service like Blogger, Typepad, or WordPress- you will need to find your statistical information through an alternative means. There are tons of places that you can use for traffic-monitoring, but a few of the more popular are Google Analytics, SiteMeter.com, or StatCounter.com.
Each of these programs offer very simple guidelines for adding a tracking code into your page. It literally will be a matter of signing up for an account, highlighting the code that is provided, and copying the code into your site. Once you have added the code, you can sign into your account and begin viewing your site traffic.
Once you have access to your statistics, you will have a snapshot into the volume of readers you are tracking, what the readers were looking for, and how they were able to discover you.
The first thing you will see when you look at your statistics is your “Unique Visitors.” This is the most important statistic and something that you will need to share if you are planning to make revenue from your site. Most advertising networks will need this information to determine whether or not you qualify to be part of an advertising network. A unique visitor is the total number of people who have come to your website and it can be viewed by week, month, or year.
The next statistic you can look at is your “Number of Visits.” This is the total amount of visits that you have had over the week, month or year. This number will be higher than your unique visitors because, chances are if you have excellent content, your readers will be coming back multiple times to your website.
The final statistic I like to view, and that will often come up if you are joining an ad network, is “Page Views.” This statistic tells you how many times pages have been viewed on your site or blog and can tell you the average of pages a reader views per week, month, or year on your site.
Now that you know how to get your web traffic details and can understand your reports, you can begin discovering how people have found you and what it is they are looking for. One of the most fun things to look at is your keywords or keyword phrases. Lets take a peek at some of my top keyword searches for the month.
1. Mom Advice
2. McDonald’s Birthday Parties
4. Redbox Codes
5. Cheapest Shipping
6. Birthday Freebies
7. Recipes for Picky Eaters
8. Dinner Ideas
9. Monthly Budget Sheets
10. Powdered Milk
Using this list, I can get an idea of what people were looking for when they came to my site. I can see immediately what is popular and what I can expand upon. With a notebook in hand, I can begin drafting up some ideas for future articles that can help even more people find me. In my case, for example, maybe I could put together an article on getting cheap shipping on your packages or I could put together more dinner ideas for picky eaters. Use your statistics to your advantage so you can build a site that will attract more visitors and give your audience exactly what they are looking for.
Last, but certainly not least, is the opportunity to see what sites like to yours (also known as the referrers). Let’s take a look at my some of my top referrers for this month:
1. Money Saving Mom
2. Freebies 4 Mom
3. Frugal Hacks
4. Baby Cheapskate
5. The Dollar Stretcher
6. 9 Rules
7. Festival of Frugality (hosted at Cash Money Life)
8. Simply Thrifty
9. Frugal Upstate
10. The Homespun Heart
So let’s take a look at our referrers and how this information can help me. Well, first of all, if they just were talking about something I did over here or are sharing me on their blogroll, I want to head over there and give them a big thank-you or leave them some comments on the great stuff they are doing. This give-and-take is what is all about in the blogging community, so be sure to send them lots of thanks (hopefully highlighting them above will be a great way to thank them!) or head over to their neck of the woods and let the comments flow.
Looking at some of the other things on the list, I can see what has been really successful for me and what has been a dud when it comes to time and energy. Writing for Frugal Hacks, for example, has been very lucrative for me and brought lots of great (like-minded) people my way. I guest write weekly for them and I can see that being part of that community of writers has boosted my traffic and is worth my efforts.
Likewise, guest writing for other sites and sharing my articles with them is worth my time too. The Dollar Stretcher, for example, ran one of my articles and I saw a big boost in traffic. It would be worth the time to continue sending articles their way.
Partnering with Freebies 4 Mom to offer my weekly freebies has been worth my effort too. I can see that she is sending lots of traffic our way and I am returning the traffic back to her. Seeing that my traffic has grown from collaborating our talents shows me that this is a good relationship to continue.
Participating in the Festival of Frugality is worth my time and the effort that goes into being a part of this event. It only takes me five minutes to submit my entry, and it keeps traffic coming my way throughout the month. This is something I should continue.
Being part of the 9 Rules community has helped boost our traffic, but I am able to get technical advice and support through their network. It is an honor to be part of it, but the traffic has been secondary to the relationships and guidance we are able to get through our community.
Sometimes I do things just to give myself an opportunity for me to grow and become more familiar with other forms of media. Doing the news segment, for example, is a great way to learn to be comfortable in front of the cameras and learn to communicate with my readers in a different way. Writing monthly for a local magazine helps me share in my own community and build a community-driven r
eadership. I can position myself within our community as a local expert that knows a little bit about household management which may lead to other mediums of conveying my messages. These gigs might not show up in a statistical sense, but I know that they are adding to my portfolio of work. I can use these when companies call to see if I can handle certain jobs. “Are you comfortable in front of a camera?” they might ask. “Actually I appear weekly on our local news and I can point you to some news clips so that you can see how I am on camera.” Another question might be, “Do you feel comfortable writing for other publications?” My answer would be, “Here, let me show you some of my work in this magazine that I write for. This will give you an example of what my writing looks like.”
In short, look at your statistics as a way to show where you should concentrate your efforts, but don’t use it as a means to the end of what you should do. Remember to look at each opportunity as an opportunity to not only grow your site, but to grow yourself.
To go along with our series, I would like to highlight great reading material for building your web business. I encourage you to check this books out from your local library to help build your mad web skillz. Today’s book is “The IT Girl’s Guide to Blogging With Moxie,” by Joelle Reeder & Katherine Scoleri.
This book is excellent for someone who is interested in just beginning to blog. They share how to start a blog, how to build your readers, and they share more technical information on blogging in a fun and easy to understand way. This is the type of book that I wish I had read when I first began blogging and I hope that it will be a wealth of information to you too.
If you are looking for even more great information, I would highly recommend visiting Blogging Basics 101. These ladies are a wealth of information and their site is a great starting point for learning all about blogging!
Please continue to keep the questions coming our way and I will continue to answer them. Send your questions to firstname.lastname@example.org and I will add it to my weekly frugal momma chat on here.
Sound Off: How do you track your website/blog traffic and statistics? What have you learned from this statistical information? Anything funny popping up in your keyword searches?